View Gallery: Photos: Thunderbird Lanes reborn as marketing firm headquarters The marketing firm also bought the bowling alley's business out of receivership, gaining ownership to hundreds of Thunderbird bowling pins, dozens of bowling balls and nearly 1,000 pairs of bowling shoes, "from kid's size all the way up to size 22," Wiemels said. "We wanted to repurpose as much as we could," Wiemels said last week during a building tour. And the teal blue Thunderbird Lanes lettering and thunderbird that fronted the building is also set up inside near the preserved bowling lanes. Thunderbird Lanes' neon sign was saved and mounted inside near the main entrance.
Wood from the dismantled lanes was preserved and incorporated into the redesigned building's new wall paneling, conference room tables and employee workstations. The $1 million in renovations, completed this May, kept 10 of Thunderbird's 46 bowling lanes in working order for 24G's employees and visitors to enjoy. "We wanted something with more heart and soul." "We didn't want to end up in a standard industrial complex," Wiemels said. Having grown up in nearby Rochester, he had bowled at Thunderbird dozens of times. "This place was a bit of the heart of Troy in the '80s and '90s," he said.Ģ4G bought the bowling alley for $1.95 million in January 2016 and proceeded with one of Oakland County's more creative building reuses of recent years. Wiemels, 42, also felt a personal connection.
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